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Texaco
was the first American oil company to sell its gasoline products
under a single brand in every state of the union and they were able to
maintain that distinction for several decades. The Texas Fuel Company
was founded in Beaumont, Texas, in 1901 after oil was discovered at
Spindletop, a salt dome oil field located in south Beaumont. In 1959,
the company finally changed its official corporate name from The Texas
Company to Texaco, Inc. in order to further consolidate their brand
identity. Through the years, the company has also been known by other
familiar brand names. In 1932, they introduced their famous Fire Chief
blend which was a reference to the fuel's octane rating which met the
same requirements for use in fire engines. Six years later, in 1938,
Sky Chief was introduced as a premium grade of high-octane gasoline.
Each of these brands was widely promoted on radio and television by
personalities such as Ed Wynn, Jack Benny and Milton Berle. |
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